Wondering how to drive innovation on the protein shelf and improve brand loyalty beyond price point?

The sports nutrition category shows signs of being stable but stagnant. Recent instances of high-profile athletes prioritizing their mental well-being have sparked a global discussion that in order to perform our best physically, we must also take care of ourselves mentally. With 65% of global consumers believing that mental health impacts their physical health¹, active consumers are seeking products that enable them to perform physically at their best as well as focused and mentally resilient under stress.

This indicates a need for innovation in the sports nutrition category by exploring new ingredient combinations such as Protein and Phospholipids to promote both brain and body benefits that will drive differentiation and growth in this increasingly competitive protein space, as well as improve brand loyalty beyond price point.

This 30 minute webinar will cover:

 

• The Latest Insights into Athlete Motivations & Active Consumer Preferences 
• Understanding how addressing mental wellbeing claims in performance nutrition can drive growth 
• How Protein and Phospholipids is the next ingredient combination for performance nutrition 
• The Fonterra Athlete Incubator Project & Nutiani Consumer Segmentation Research