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Bonus Slides: 2025 Consumer Trends
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At FHE 2025 Boao Healthy Food Science Conference which took place from February 17 to 21, one key message stood out: the future of food and beverage innovation will be shaped by precision nutrition, particularly for elderly consumers and patients with specific dietary needs.
Speaking at FHE 2025, Peng Ming, Vice President of Fonterra Greater China, took the stage to share Nutiani’s perspective on “Leading Dairy Protein Innovation to Support the Development of Global Medical Nutrition and Healthy Ageing Products.”
Peng highlighted how dairy protein innovation is unlocking new opportunities for brands developing products for special medical purposes (FSMP) and healthy ageing. Her presentation explored emerging trends and the evolving role of functional ingredients in delivering physical, mental, and inner health benefits, a theme that deeply resonates with today’s health-conscious consumers.
At Nutiani, we constantly monitor global trends to help brands like yours stay ahead of the curve. Here’s what we see shaping product innovation in this fast-growing space:
people people globally will be over 60 by 2030¹.
Brands must move beyond generic products to offer customized, targeted solutions that address specific health challenges. These include:
In China alone, the over-60 population will reach 2.1 billion by 2050¹, creating significant demand for high-quality, clinically validated nutrition products.
Find out more about the healthy ageing market in Nutiani’s Proactive Nutrition for Healthy Ageing report:
Convenience is crucial. Globally, ready-to-drink liquid products already account for 24% of protein supplements, with a compound annual growth rate of 9.6%². These products are particularly appealing to elderly consumers and patients who need high-nutrition, easy-to-consume formats.
Physical Wellbeing
Smooth Medical Protein Beverage is a fully fortified, easy to digest, high-calorie and high-protein drink that delivers quality protein to patients at risk of or with disease-related malnutrition.
Mental Wellbeing
With coffee extract and scientifically proven stress relieving phospholipids, this latte helps facilitate stress management and boost energy levels.
Mobility
This convenient, tasty, mini protein shake captures the younger demographic seeking to manage their physical health and mobility.
Physical Wellbeing
Smooth Medical Protein Beverage is a fully fortified, easy to digest, high-calorie and high-protein drink that delivers quality protein to patients at risk of or with disease-related malnutrition.
Mental Wellbeing
With coffee extract and scientifically proven stress relieving phospholipids, this latte helps facilitate stress management and boost energy levels.
Mobility
This convenient, tasty, mini protein shake captures the younger demographic seeking to manage their physical health and mobility.
Physical Wellbeing
Smooth Medical Protein Beverage is a fully fortified, easy to digest, high-calorie and high-protein drink that delivers quality protein to patients at risk of or with disease-related malnutrition.
Mental Wellbeing
With coffee extract and scientifically proven stress relieving phospholipids, this latte helps facilitate stress management and boost energy levels.
Mobility
This convenient, tasty, mini protein shake captures the younger demographic seeking to manage their physical health and mobility.
Physical Wellbeing
Smooth Medical Protein Beverage is a fully fortified, easy to digest, high-calorie and high-protein drink that delivers quality protein to patients at risk of or with disease-related malnutrition.
Mental Wellbeing
With coffee extract and scientifically proven stress relieving phospholipids, this latte helps facilitate stress management and boost energy levels.
Mobility
This convenient, tasty, mini protein shake captures the younger demographic seeking to manage their physical health and mobility.
Physical Wellbeing
Smooth Medical Protein Beverage is a fully fortified, easy to digest, high-calorie and high-protein drink that delivers quality protein to patients at risk of or with disease-related malnutrition.
Mental Wellbeing
With coffee extract and scientifically proven stress relieving phospholipids, this latte helps facilitate stress management and boost energy levels.
Mobility
This convenient, tasty, mini protein shake captures the younger demographic seeking to manage their physical health and mobility.
Physical Wellbeing
Smooth Medical Protein Beverage is a fully fortified, easy to digest, high-calorie and high-protein drink that delivers quality protein to patients at risk of or with disease-related malnutrition.
Mental Wellbeing
With coffee extract and scientifically proven stress relieving phospholipids, this latte helps facilitate stress management and boost energy levels.
Mobility
This convenient, tasty, mini protein shake captures the younger demographic seeking to manage their physical health and mobility.
Physical Wellbeing
Smooth Medical Protein Beverage is a fully fortified, easy to digest, high-calorie and high-protein drink that delivers quality protein to patients at risk of or with disease-related malnutrition.
Mental Wellbeing
With coffee extract and scientifically proven stress relieving phospholipids, this latte helps facilitate stress management and boost energy levels.
Mobility
This convenient, tasty, mini protein shake captures the younger demographic seeking to manage their physical health and mobility.
Physical Wellbeing
Smooth Medical Protein Beverage is a fully fortified, easy to digest, high-calorie and high-protein drink that delivers quality protein to patients at risk of or with disease-related malnutrition.
Mental Wellbeing
With coffee extract and scientifically proven stress relieving phospholipids, this latte helps facilitate stress management and boost energy levels.
Mobility
This convenient, tasty, mini protein shake captures the younger demographic seeking to manage their physical health and mobility.
Physical Wellbeing
Smooth Medical Protein Beverage is a fully fortified, easy to digest, high-calorie and high-protein drink that delivers quality protein to patients at risk of or with disease-related malnutrition.
Mental Wellbeing
With coffee extract and scientifically proven stress relieving phospholipids, this latte helps facilitate stress management and boost energy levels.
Mobility
This convenient, tasty, mini protein shake captures the younger demographic seeking to manage their physical health and mobility.
Physical Wellbeing
Smooth Medical Protein Beverage is a fully fortified, easy to digest, high-calorie and high-protein drink that delivers quality protein to patients at risk of or with disease-related malnutrition.
Mental Wellbeing
With coffee extract and scientifically proven stress relieving phospholipids, this latte helps facilitate stress management and boost energy levels.
Mobility
This convenient, tasty, mini protein shake captures the younger demographic seeking to manage their physical health and mobility.
Physical Wellbeing
Smooth Medical Protein Beverage is a fully fortified, easy to digest, high-calorie and high-protein drink that delivers quality protein to patients at risk of or with disease-related malnutrition.
Mental Wellbeing
With coffee extract and scientifically proven stress relieving phospholipids, this latte helps facilitate stress management and boost energy levels.
Mobility
This convenient, tasty, mini protein shake captures the younger demographic seeking to manage their physical health and mobility.
Physical Wellbeing
Smooth Medical Protein Beverage is a fully fortified, easy to digest, high-calorie and high-protein drink that delivers quality protein to patients at risk of or with disease-related malnutrition.
Mental Wellbeing
With coffee extract and scientifically proven stress relieving phospholipids, this latte helps facilitate stress management and boost energy levels.
Mobility
This convenient, tasty, mini protein shake captures the younger demographic seeking to manage their physical health and mobility.
Physical Wellbeing
Smooth Medical Protein Beverage is a fully fortified, easy to digest, high-calorie and high-protein drink that delivers quality protein to patients at risk of or with disease-related malnutrition.
Mental Wellbeing
With coffee extract and scientifically proven stress relieving phospholipids, this latte helps facilitate stress management and boost energy levels.
Mobility
This convenient, tasty, mini protein shake captures the younger demographic seeking to manage their physical health and mobility.
While FSMP products were once designed exclusively for clinical use, we’re seeing increasing crossover into mainstream wellness categories. In Japan, for example, home-based elderly care is driving demand for products that are not only functional but also:
Physical Wellbeing
Smooth Medical Protein Beverage is a fully fortified, easy to digest, high-calorie and high-protein drink that delivers quality protein to patients at risk of or with disease-related malnutrition.
Surgical Patients
Medical Protein Beverage helps patients achieve optimal nutritional status to minimize the depletion of muscle mass and strength triggered by surgical interventions.
Physical Wellbeing
Optimal nutritional status helps minimize the depletion of muscle mass and strength that may result from surgical interventions.
Physical Wellbeing
Smooth Medical Protein Beverage is a fully fortified, easy to digest, high-calorie and high-protein drink that delivers quality protein to patients at risk of or with disease-related malnutrition.
Surgical Patients
Medical Protein Beverage helps patients achieve optimal nutritional status to minimize the depletion of muscle mass and strength triggered by surgical interventions.
Physical Wellbeing
Optimal nutritional status helps minimize the depletion of muscle mass and strength that may result from surgical interventions.
Physical Wellbeing
Smooth Medical Protein Beverage is a fully fortified, easy to digest, high-calorie and high-protein drink that delivers quality protein to patients at risk of or with disease-related malnutrition.
Surgical Patients
Medical Protein Beverage helps patients achieve optimal nutritional status to minimize the depletion of muscle mass and strength triggered by surgical interventions.
Physical Wellbeing
Optimal nutritional status helps minimize the depletion of muscle mass and strength that may result from surgical interventions.
Physical Wellbeing
Smooth Medical Protein Beverage is a fully fortified, easy to digest, high-calorie and high-protein drink that delivers quality protein to patients at risk of or with disease-related malnutrition.
Surgical Patients
Medical Protein Beverage helps patients achieve optimal nutritional status to minimize the depletion of muscle mass and strength triggered by surgical interventions.
Physical Wellbeing
Optimal nutritional status helps minimize the depletion of muscle mass and strength that may result from surgical interventions.
Physical Wellbeing
Smooth Medical Protein Beverage is a fully fortified, easy to digest, high-calorie and high-protein drink that delivers quality protein to patients at risk of or with disease-related malnutrition.
Surgical Patients
Medical Protein Beverage helps patients achieve optimal nutritional status to minimize the depletion of muscle mass and strength triggered by surgical interventions.
Physical Wellbeing
Optimal nutritional status helps minimize the depletion of muscle mass and strength that may result from surgical interventions.
Physical Wellbeing
Smooth Medical Protein Beverage is a fully fortified, easy to digest, high-calorie and high-protein drink that delivers quality protein to patients at risk of or with disease-related malnutrition.
Surgical Patients
Medical Protein Beverage helps patients achieve optimal nutritional status to minimize the depletion of muscle mass and strength triggered by surgical interventions.
Physical Wellbeing
Optimal nutritional status helps minimize the depletion of muscle mass and strength that may result from surgical interventions.
Physical Wellbeing
Smooth Medical Protein Beverage is a fully fortified, easy to digest, high-calorie and high-protein drink that delivers quality protein to patients at risk of or with disease-related malnutrition.
Surgical Patients
Medical Protein Beverage helps patients achieve optimal nutritional status to minimize the depletion of muscle mass and strength triggered by surgical interventions.
Physical Wellbeing
Optimal nutritional status helps minimize the depletion of muscle mass and strength that may result from surgical interventions.
Physical Wellbeing
Smooth Medical Protein Beverage is a fully fortified, easy to digest, high-calorie and high-protein drink that delivers quality protein to patients at risk of or with disease-related malnutrition.
Surgical Patients
Medical Protein Beverage helps patients achieve optimal nutritional status to minimize the depletion of muscle mass and strength triggered by surgical interventions.
Physical Wellbeing
Optimal nutritional status helps minimize the depletion of muscle mass and strength that may result from surgical interventions.
Physical Wellbeing
Smooth Medical Protein Beverage is a fully fortified, easy to digest, high-calorie and high-protein drink that delivers quality protein to patients at risk of or with disease-related malnutrition.
Surgical Patients
Medical Protein Beverage helps patients achieve optimal nutritional status to minimize the depletion of muscle mass and strength triggered by surgical interventions.
Physical Wellbeing
Optimal nutritional status helps minimize the depletion of muscle mass and strength that may result from surgical interventions.
Physical Wellbeing
Smooth Medical Protein Beverage is a fully fortified, easy to digest, high-calorie and high-protein drink that delivers quality protein to patients at risk of or with disease-related malnutrition.
Surgical Patients
Medical Protein Beverage helps patients achieve optimal nutritional status to minimize the depletion of muscle mass and strength triggered by surgical interventions.
Physical Wellbeing
Optimal nutritional status helps minimize the depletion of muscle mass and strength that may result from surgical interventions.
Physical Wellbeing
Smooth Medical Protein Beverage is a fully fortified, easy to digest, high-calorie and high-protein drink that delivers quality protein to patients at risk of or with disease-related malnutrition.
Surgical Patients
Medical Protein Beverage helps patients achieve optimal nutritional status to minimize the depletion of muscle mass and strength triggered by surgical interventions.
Physical Wellbeing
Optimal nutritional status helps minimize the depletion of muscle mass and strength that may result from surgical interventions.
Physical Wellbeing
Smooth Medical Protein Beverage is a fully fortified, easy to digest, high-calorie and high-protein drink that delivers quality protein to patients at risk of or with disease-related malnutrition.
Surgical Patients
Medical Protein Beverage helps patients achieve optimal nutritional status to minimize the depletion of muscle mass and strength triggered by surgical interventions.
Physical Wellbeing
Optimal nutritional status helps minimize the depletion of muscle mass and strength that may result from surgical interventions.
Physical Wellbeing
Smooth Medical Protein Beverage is a fully fortified, easy to digest, high-calorie and high-protein drink that delivers quality protein to patients at risk of or with disease-related malnutrition.
Surgical Patients
Medical Protein Beverage helps patients achieve optimal nutritional status to minimize the depletion of muscle mass and strength triggered by surgical interventions.
Physical Wellbeing
Optimal nutritional status helps minimize the depletion of muscle mass and strength that may result from surgical interventions.
At Nutiani, we are at the forefront of dairy protein innovation, developing high-purity, easily digestible proteins tailored for vulnerable populations. Our solutions make it easier to formulate products that are:
Mobility
This convenient, tasty, mini protein shake captures the younger demographic seeking to manage their physical health and mobility.
Mobility
Rich in calcium, and high in protein, this easily dissolvable powder supports the strength and health of muscles, bones, joints and energy levels.
Mobility
Build breadth in your portfolio by enabling multiple powerful mobility supporting claims in one convenient product.
Mobility
This convenient, tasty, mini protein shake captures the younger demographic seeking to manage their physical health and mobility.
Mobility
Rich in calcium, and high in protein, this easily dissolvable powder supports the strength and health of muscles, bones, joints and energy levels.
Mobility
Build breadth in your portfolio by enabling multiple powerful mobility supporting claims in one convenient product.
Mobility
This convenient, tasty, mini protein shake captures the younger demographic seeking to manage their physical health and mobility.
Mobility
Rich in calcium, and high in protein, this easily dissolvable powder supports the strength and health of muscles, bones, joints and energy levels.
Mobility
Build breadth in your portfolio by enabling multiple powerful mobility supporting claims in one convenient product.
Mobility
This convenient, tasty, mini protein shake captures the younger demographic seeking to manage their physical health and mobility.
Mobility
Rich in calcium, and high in protein, this easily dissolvable powder supports the strength and health of muscles, bones, joints and energy levels.
Mobility
Build breadth in your portfolio by enabling multiple powerful mobility supporting claims in one convenient product.
Mobility
This convenient, tasty, mini protein shake captures the younger demographic seeking to manage their physical health and mobility.
Mobility
Rich in calcium, and high in protein, this easily dissolvable powder supports the strength and health of muscles, bones, joints and energy levels.
Mobility
Build breadth in your portfolio by enabling multiple powerful mobility supporting claims in one convenient product.
Mobility
This convenient, tasty, mini protein shake captures the younger demographic seeking to manage their physical health and mobility.
Mobility
Rich in calcium, and high in protein, this easily dissolvable powder supports the strength and health of muscles, bones, joints and energy levels.
Mobility
Build breadth in your portfolio by enabling multiple powerful mobility supporting claims in one convenient product.
Mobility
This convenient, tasty, mini protein shake captures the younger demographic seeking to manage their physical health and mobility.
Mobility
Rich in calcium, and high in protein, this easily dissolvable powder supports the strength and health of muscles, bones, joints and energy levels.
Mobility
Build breadth in your portfolio by enabling multiple powerful mobility supporting claims in one convenient product.
Mobility
This convenient, tasty, mini protein shake captures the younger demographic seeking to manage their physical health and mobility.
Mobility
Rich in calcium, and high in protein, this easily dissolvable powder supports the strength and health of muscles, bones, joints and energy levels.
Mobility
Build breadth in your portfolio by enabling multiple powerful mobility supporting claims in one convenient product.
Mobility
This convenient, tasty, mini protein shake captures the younger demographic seeking to manage their physical health and mobility.
Mobility
Rich in calcium, and high in protein, this easily dissolvable powder supports the strength and health of muscles, bones, joints and energy levels.
Mobility
Build breadth in your portfolio by enabling multiple powerful mobility supporting claims in one convenient product.
Mobility
This convenient, tasty, mini protein shake captures the younger demographic seeking to manage their physical health and mobility.
Mobility
Rich in calcium, and high in protein, this easily dissolvable powder supports the strength and health of muscles, bones, joints and energy levels.
Mobility
Build breadth in your portfolio by enabling multiple powerful mobility supporting claims in one convenient product.
Mobility
This convenient, tasty, mini protein shake captures the younger demographic seeking to manage their physical health and mobility.
Mobility
Rich in calcium, and high in protein, this easily dissolvable powder supports the strength and health of muscles, bones, joints and energy levels.
Mobility
Build breadth in your portfolio by enabling multiple powerful mobility supporting claims in one convenient product.
Mobility
This convenient, tasty, mini protein shake captures the younger demographic seeking to manage their physical health and mobility.
Mobility
Rich in calcium, and high in protein, this easily dissolvable powder supports the strength and health of muscles, bones, joints and energy levels.
Mobility
Build breadth in your portfolio by enabling multiple powerful mobility supporting claims in one convenient product.
Mobility
This convenient, tasty, mini protein shake captures the younger demographic seeking to manage their physical health and mobility.
Mobility
Rich in calcium, and high in protein, this easily dissolvable powder supports the strength and health of muscles, bones, joints and energy levels.
Mobility
Build breadth in your portfolio by enabling multiple powerful mobility supporting claims in one convenient product.
As the health and wellbeing brand of Fonterra, Nutiani combines proprietary research, consumer insights, and scientific expertise to help global food, beverage, and supplement brands stay ahead of emerging trends.
At FHE 2025, we showcased several of our latest solutions designed to meet the growing needs of elderly consumers and patients seeking tailored nutrition:
We are proud to stand alongside Chinese industry partners as we work together to fulfill the vision of Healthy China 2030, accelerating high-quality nutrition innovation and shaping a healthier, more sustainable future.
Nutiani’s presence at FHE 2025 underscores our commitment to shaping the future of healthy ageing and medical nutrition. By partnering with brands across the global food, beverage, and supplement sectors, we help you:
Whether you’re exploring high-protein formats, cognitive health innovations, or precision nutrition for ageing consumers, Nutiani is ready to support your next big idea.
1. WHO: https://www.who.int/news-room/fact-sheets/detail/ageing-and-health
2. Medical Nutrition Market Size, Trends Analysis | Industry Growth, 2032
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Nutiani™ is a new B2B wellbeing nutrition brand, brought to you by NZMP to accelerate brands’ innovation pipelines.
We offer end-to-end solutions through a combination of high-performing, science-backed specialty ingredients, tested concepts and expert services grounded in the science of the human body, to help consumers and patients to live a longer, more fulfilling, healthier life.